| MARKETING |
|
The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of “C” or better. |
|
MARKETING |
CERTIFICATE OF ACHIEVEMENT |
|
Core Curriculum |
|
Required Courses |
| Course |
|
|
Units |
| Intro to Business |
BUS |
A100 |
|
| (Or) |
|
|
(3) |
| Honors Intro to Business |
BUS |
A100H |
|
| Professional Communication |
MGMT/BUS |
A239 |
(3) |
| Intro to Marketing |
MKTG |
A100 |
(3) |
| Professional Selling |
MKTG |
A110 |
(3) |
| Principles of Advertising |
MKTG |
A130 |
(3) |
| International Marketing |
MKTG |
A150 |
(3) |
| |
|
Subtotal: |
18 |
|
Students must complete core curriculum plus nine (9) units from the following list of courses in specialized areas. All courses need to be taken from the same area of specialization. |
| |
|
|
|
|
General Marketing |
| Course |
|
|
Units |
| Business Math |
BUS |
A125 |
(3) |
| Business English |
BUS |
A138 |
(3) |
|
Public Relations |
BUS |
A140 |
(3) |
| Mass Communications |
MCOM |
A100 |
(3) |
| Direct Mail & Marketing |
MKTG |
A142 |
(1.5) |
|
|
|
(9) |
|
Advertising |
| Course |
|
|
Units |
| Color & Design 2-D |
ART |
A110 |
(3) |
| Freehand Drawing |
ART |
A120 |
(3) |
| Public Relations |
BUS |
A140 |
(3) |
| Graphic Design |
DMAD |
A182 |
(4) |
| Intro to Radio, TV and Film |
FILM |
A150 |
(3) |
| |
|
|
(9) |
|
Sales |
| Course |
|
|
Units |
| Business Math |
BUS |
A125 |
(3) |
| Business English |
BUS |
A138 |
(3) |
|
Interpersonal Communication |
SPCM |
A100 |
(3) |
|
Public Speaking |
SPCM |
A110 |
|
| Nonverbal Communication |
SPCM |
A170 |
(3) |
|
|
|
|
(9) |
|
|
|
Total: |
(27) |
|
ASSOCIATE DEGREES |
|
Complete the Certificate of Achievement and either the Associate in Arts or Associate in Science Graduation Requirements as outlined in the Graduation Requirements section of the catalog. |
|
|
|
|
|
|
INTERNATIONAL BUSINESS |
|
CERTIFICATE OF ACHIEVEMENT |
|
Required Courses |
| Course |
|
|
Units |
|
Intro International Business |
BUS |
A118 |
(3) |
| Applied International Business |
BUS |
A119 |
(3) |
| Introduction to Marketing |
MKTG |
A100 |
(3) |
| Professional Selling |
MKTG |
A110 |
(3) |
| International Marketing |
MKTG |
A150 |
(3) |
| Export/Import Procedures |
MKTG |
A152 |
(3) |
| |
|
Subtotal: |
(18) |
|
Select three (3) units from the following: |
| Intro to Business |
BUS |
A100 |
|
| (OR) |
|
|
(3) |
| Honors Intro to Business |
BUS |
A100H |
|
|
International Business Law |
BUS |
A117 |
(3) |
| Business Math |
BUS |
A125 |
(3) |
|
Professional Communication |
BUS/MGMT |
A239 |
(3) |
| Economic Geography |
GEOG |
A160 |
(3) |
|
|
|
Subtotal |
(3) |
| |
|
Total: |
(21) |
|
ASSOCIATE DEGREES |
|
Complete the Certificate of Achievement and either the Associate in Arts or Associate in Science Graduation Requirements as outlined in the Graduation Requirements section of the catalog. |
| |
|
|
|
|
MARKETING |
|
A grade of “C” or better is required in all courses and all courses must be taken at Orange Coast College. |
|
Advertising |
|
CERTIFICATE OF SPECIALIZATION |
|
Required Courses |
| Course |
|
|
Units |
| Principles of Advertising |
MKTG |
A130 |
(3) |
| Graphic Design (4) |
DMAD |
A182 |
(3-4) |
| (Or) |
|
|
|
| Freehand Drawing (3) |
ART |
A120 |
|
| Mass Communications |
MCOM |
A100 |
|
| (Or) |
|
|
(3) |
| Intro to Radio, TV & Film |
FILM |
A150 |
|
| |
|
Total: |
(9-10) |
| |
|
|
|
|
Entry Level Marketing |
|
A grade of “C” or better is required in all courses and all courses must be taken at Orange Coast College.
|
|
CERTIFICATE OF SPECIALIZATION |
|
Required Courses |
| Course |
|
|
Units |
| Introduction to Marketing |
MKTG |
A100 |
(3) |
|
Professional Selling |
MKTG |
A110 |
(3) |
| Principles of Advertising |
MKTG |
A130 |
(3) |
|
|
|
Total: |
(9) |
|
|
|
|
|
|
International Business |
|
A grade of “C” or better is required in all courses and all courses must be taken at Orange Coast College. |
|
CERTIFICATE OF SPECIALIZATION |
|
Required Courses |
| Course |
|
|
Units |
|
Intro International Business |
BUS |
A118 |
(3) |
|
Intro to Marketing |
MKTG |
A100 |
(3) |
| Professional Selling |
MKTG |
A110 |
(3) |
| International Marketing |
MKTG |
A150 |
(3) |
| |
|
Total: |
(12) |
| |
|
|
|
|
Sales |
|
A grade of “C” or better is required in all courses and all courses must be taken at Orange coast College. |
|
CERTIFICATE OF SPECIALIZATION |
|
Required Courses |
| Course |
|
|
Units |
| Professional Communication |
BUS/MGMT |
A239 |
(3) |
| Professional Selling |
MKTG |
A110 |
(3) |
| Interpersonal Communication |
SPCM |
A100 |
|
| (Or) |
|
|
(3) |
| Public Speaking |
SPCM |
A110 |
|
|
|
|
Total: |
(9) |