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Click on Workshop Title for Copies of the Presentation handouts
How to Start a Business Track
Workshop #1: 8:30am - 9:20am
Presented by George Blanc
How to Effectively Power Network as You Start or Buy a Business
Learn how to effectively Network for instant sales
Learn how to build business alliances
Learn how to network among your colleagues and potential clients
Learn how to describe your business benefits for increase in sales
Learn how to create a 30 second “Elevator” Commercial that attracts clients
And Much More!
Workshop #2: 11:20am - 12:10pm
Presented by: Daniel Scane
Opportunities and Practicalities in Starting a Successful Business
Avoid costly and time consuming lessons
Consider product/service feasibility
Do your due diligence
Calculating your break-even analysis
Workshop #3 12:40pm - 1:30pm
Presented by: Gabriella Fernandez
Is Doing Business Online Right for You?
The answer is Yes! Doing business online is now a necessity, not an Option.
Learn the mechanics of doing business online.
Get answers to your online business questions.
What are the costs for doing business online?
How do I get started doing business online?
Learn to evaluate your business to get ready for online.
George Blanc served as Orange Coast College's dean of economic development and community education for 22 years. He continues to teach small business classes at OCC and works as a consultant for small businesses. Blanc earned a B.S. degree in business administration from California State University, Los Angeles, and an M.S. in business from University of Southern California.
Danielle Scane, BA MS has diverse fortune 500 corporate back ground and college teaching experience. She owned and operated her own restaurant in Sedona, AZ and produced and sold baked goods to Whole Foods Markets in four states, Mother's Markets, and independent retailers. Currently, in addition to teaching full-time at Orange Coast College, she is a certified personal trainer, yoga and Pilates instructor who produces and distributes yoga dvds.
Gabriella Fernandez is an Adjunct Instructor of Business and Computer Information Systems at OCC and is an international speaker on e-commerce, business processes, and business systems. She is the founder of Que1.com, a consulting firm specializing in business systems and featuring online business software training.
Finance Track
Workshop #1 8:30am - 9:20am
Presented by: John Seelinger of SCORE
What Your Banker Wants to Know
· How are successful start ups businesses really funded?
· Are loans the best answer to your start up needs?
· How does your banker look at your business?
· What other capital sources are available?
· What are the best ways to approach commercial lenders?
Workshop #2 11:20am - 12:10pm
Presented by: Stephen Leung of the SBA
Getting Access to Capital
How SBA programs and services can help you grow your business
How to prepare to meet with an SBA lender
What loan programs are available for your cash flow needs
What requirements are needed to secure an SBA loan
Workshop #3 12:40pm - 1:30pm
Presented by: James Hodge and Brandon Jones
Financing Do's and Don't
What you need to know before you apply for a business loan
Best practices and common mistakes on loan applications
Correct and incorrect ways to finance your business
What to do with the loans you currently have
Jim Hodge manages Union Bank of California's Newport Beach office where he works with business lenders and bankers in the Orange County area. His banking career spans more than 16 years. He has a bachelor's degree in business administration from California State University Fullerton, where he majored in business finance with an emphasis in investments.
Brandon Jones is a Business Development Officer with Union Bank. Prior to joining Union Bank almost two years ago, he owned his own small business. Previously, he worked in Premier Banking with Bank of America as well. He holds a degree in Finance from Loyola Marymount University.
Stephen Leung joined the Small Business Administration, Santa Ana District Office as Business Development Specialist in September 2007. He became Acting Lender Relation Specialist in June 2008. Prior to joining the SBA, Stephen served as CFO of a beverage company in CA for 15 years. Stephen was an executive with an international bank in Hong Kong for 12 years before immigrating to America in 1990. He holds a BA in Economics and an MBA with an emphasis in Finance from Texas A&M and University of Illinois, respectively.
Marketing Track
Workshop #1 8:30am - 9:20am
Presented by Cara Good
Using Social Media to Build Your Business
If you think social media is only for teens and tweens, think again. Social media offers innovative ways to conduct commerce, communicate with customers, and manage public relations and marketing activities. A recent Institute for Corporate Productivity survey showed that 65% of business professionals are connecting to social networking Web sites, such as LinkedIn, Plaxo Pulse and Facebook. Savvy business professionals are using social media to build their personal brands, too, and manage their careers. During this interactive discussion, you’ll learn how to navigate the social media landscape and discover which elements are most applicable to your business or career.
Areas of discussion will include:
• Social networking sites (LinkedIn, Facebook, Plaxo and a few others)
• Blogs, podcasting and RSS
• YouTube and video
• Social media news releases
• Social bookmarking.
Workshop #2 11:20am - 12:10pm
Presented by Dennis Morgan
Promoting A Business On A Shoestring
Marketing need not be expensive to be effective. Learn how to double, even triple, the sales and profits of your business using highly effective, yet surprisingly simple no-cost, low-cost promotion ideas that work with any business.
Workshop #3 12:40pm - 1:30pm
Presented by Dennis Morgan
Secrets For Generating Huge Profits From Your Small Business Learn how to increase the sales and profits of your business using minimum expense and maximum smarts. This program is packed full of solid, practical, cost-effective marketing advice and promotion ideas that will make a dramatic difference in the success of your business.
Cara Good is a public relations entrepreneur, author and speaker with 17 years of experience in journalism, marketing, communications and public affairs. Her areas of expertise include the use of social media in PR, the role of corporate social responsibility (CSR) in brand-building, as well as merger and acquisition communications. Cara co-founded WunderMarx|PR in 2002 and has grown it into one of the top four PR agencies in Orange County, Calif. Before launching WunderMarx|PR, Cara held communications management positions at the City of Anaheim Public Utilities, Benjamin Group/BSMG Worldwide and Ethentica.
Dennis L. Morgan is an Associate Professor of Marketing at OCC and is a national speaker, author, writer and marketing consultant.