Marketing A100-
Intro to Marketing
(3)
A survey of the major marketing topics of interest to marketing students and practitioners. Studies include: major institutions involved in the marketing process, major tools used by marketers, and environmental forces affecting the marketing process. Emphasis is placed on effective marketing strategy planning. This course may also be offered online. Transfer Credit: CSU.
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Marketing A110-
Professional Selling
(3)
Theory and practices of the relational selling process. Covers the basic steps in organizing, developing, and preparing a professional sales presentation. Builds self-confidence and competence in selling oneself as well as products, service, and ideas. May be taken for grades or on a pass-no pass basis. Transfer Credit: CSU.
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Marketing A130-
Principle of Advertisng
(3)
Examines the major components of modern advertising and promotion. Key areas explored include the social and economic role of advertising, controls over advertising, planning of the campaign, and the role of research, media playing, advertising strategy and coordination with other elements of marketing. Transfer Credit: CSU.
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Marketing A142-
Direct Mail & Marketing
(1.5)
Selling to consumers by mail, catalogs, telemarketing, consumer publications, broadcast media, and business-to-business direct marketing. Includes planning, segmentation, budgeting, creating the message, and the legal environment. Transfer Credit: CSU.
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Marketing A150-
International Marketing
(3)
Theoretical and practical concepts of international marketing. Topics will include foreign market analysis, political, legal, economic, cultural environments, and multinational competition and trade promotion. Transfer Credit: CSU.
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Marketing A152-
Export-Import Procedure
(3)
An overview of documentation practices and procedures used in international trade and an introduction to government laws and regulations affecting the flow of foreign commerce. Transfer Credit: CSU.
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Marketing A200-
Retail Store Mgmt
(3)
Retail of goods and services, channels, market functions. Includes buying, pricing, stock control, credit control, public and personnel relations. Transfer Credit: CSU.
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Marketing A220-
Retail Buying
(3)
A study of the principles and techniques of buying for retail organizations, including merchandise selection, planning, control, and use and interpretation of merchandise management reports. ADVISORY: Mathematics A010 or Business A125. Transfer Credit: CSU.
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