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Coast To Coast

Coast To Coast

OCC LAUNCHES “LESS THAN U THINK” CAMPAIGN
Tuesday, December 17, 2013

Students from OCC’s Peer Health Action Team (PHAcT) will join The County of Orange Health Care Agency, Alcohol & Drug Education & Prevention Team (ADEPT) in March to implement a four-week anti–binge drinking campaign on OCC’s campus.

The national award-winning campaign, “LessThanUThink” (LTUT) that was initially implemented by The University of Alabama’s Capstone Agency, has obtained international recognition since its implementation on Alabama’s campus in 2010. LTUT is unlike other anti-binge drinking campaigns, because it reaches college students through humorous messaging that emphasizes the negative social consequences of binge drinking. The non-traditional campaign connects with students by highlighting some of the immediate consequences, like embarrassment or regret, that often follow a night of binge drinking.

Frequently Asked Questions:

Q. How can I get my students involved in the pre- and post-test evaluation survey?
A. Simply provide a list of your spring students’ OCC gmail addresses to Anna Hanlon. She does not need any other student information. You can either download the list yourself, or you can give her permission to have it downloaded for you.

Q. Will allowing my students to participate require class time?
A. No. The only thing that is needed is an announcement during the 3rd and 9th week of the semester to remind students about the 10-minute survey. A member of PHAcT can visit your class to make the announcement if you like, or you can make it yourself.

Q. Does the LTUT intervention have IRB approval?
A. Yes. IRB review was completed and approval was granted by both the University of Alabama and Orange Coast College’s IRB.

Q. What types of questions are on the evaluation survey?
A. The objectives of the intervention are to raise awareness of the undesired results, situation and consequences associated with binge drinking, and to show moderation is important not only when it comes to drinking but for all facets of a healthy and balanced life. Therefore, the survey items ask students about their attitudes and beliefs about drinking and high risk drinking. If you would like to see a copy of the complete survey, please contact Anna Hanlon at ahanlon@cccd.edu

Q. What about the four week intervention – won’t that take class time?
A. No. The intervention uses a social media campaign, posters and campus events. If you would like a short classroom presentation about high risk drinking (10 minutes in length), the members of PHAcT would be happy to visit your class.

Please consider allowing your students to participate. Faculty who would like to help by having their spring semester students participate in the online evaluation survey, please contact Anna Hanlon at ahanlon@cccd.edu to be included. For more information about ADEPT, please contact Laura Buscemi-Beebe at lbuscemi@ochca.com