Marketing

Do you understand the art of persuasion? Are you a natural communicator? Earn a certificate in or an associate degree in Marketing through OCC’s Career Advantage program and prepare for a career in market research, sales or brand management. Imagine your sense of accomplishment when you see the successful product or program launch, knowing your skill and talent made it possible. Marketing professionals are in demand and earn high salaries: Market research analysts earn a median annual income of $63,230, while sales supervisors in California earn a median income of $76,440, and marketing managers earn $156,572. Read on to learn more about the OCC Marketing program.

A sampling of courses for these careers

Mass Communications
Principles of Advertising
Graphic Design

Introduction to Marketing
Professional Selling
International Marketing

Did you know?

Employment of market research analysts is projected to grow 23 percent from 2016 to 2026, much faster than the average for all occupations, according to the U.S. Bureau of Labor Statistics.

Program Details

Complete one of our certificate programs, and you’ll be well-prepared to enter a career in marketing.

Build upon your skills if you’re already employed in the field. Or earn an associate degree for even greater advancement opportunities.

See Evening, Weekend and Online Courses

In less than 2 years
you can earn:
Certificate of Achievement

Learn to market and/or promote a business, product or service and prepare for an entry-level position in marketing. Gain the skills you need to communicate effectively and persuasively in personal, organizational and selling environments. View program detail in course catalog.

Whether you are involved in international business in an entrepreneurial role, managerial role or as an entry-level worker, this program will teach you what you need to know to be effective and facilitate international business transactions in a variety of settings. View program detail in course catalog.

Build on your certificate
of achievement with a:
Certificate of Specialization

Prepare for an entry-level position in advertising. Learn the principles and practices of advertising, including topics such as the roles of strategy and research, target markets and the production of camera-ready art. View program detail in course catalog.

Prepare for an entry-level position in marketing, using the skills, principles and tools you learn to market a business, product or service. View program detail in course catalog.

Whether you are involved in international business in an entrepreneurial role, managerial role or as an entry-level worker, this program will teach you what you need to know to be effective and facilitate international business transactions in a variety of settings. View program detail in course catalog.

Prepare for a career in sales, including how to function effectively and persuasively in personal, organizational and selling environments. View program detail in course catalog.

Or earn your
associate degree
in under 4 years

Complete a General Marketing Certificate of Achievement and the Associate in Science graduation requirements to earn an associate degree. Learn to market and/or promote a business, product or service and prepare for an entry-level position in marketing. Gain the skills you need to communicate effectively and persuasively in personal, organizational and selling environments. View program detail in course catalog.

Complete an International Business Certificate of Achievement and the Associate in Science graduation requirements to earn an associate degree. Build on your retail experience through this program by learning management principles that will allow you to function as an effective manager in a retail environment. This is approved by the Western Association of Food Chains (WAFC), and students who complete the program receive the WAFC Retail Management Certificate. View program detail in course catalog.

FREQUENTLY ASKED QUESTIONS

To enroll in a Career Advantage program, you must first apply for admission to Orange Coast College. To apply, go to the Admissions Application Information webpage and review the information and requirements for admission. A link at the bottom of that page will take you to the CCCApply website, where you will be prompted to create an account so you can begin the application process.

Classes cost $46 per unit for residents of California. Classes vary in their unit value, but an average 3-unit class costs $138. There are additional fees required to register and additional costs associated with each program. Click here to view the estimated total costs of the program in this career cluster.

View this chart for the length of the core program.

This program offers online, evening and weekend courses. For details about offerings in this program, speak to a counselor or consult the class schedule. The class schedule tool searches through all Orange Coast College course offerings and includes a filter for online classes.

You can make an appointment in person, online or by phone.  Click here for more information about Counseling Services and how to make an appointment.

For general questions about enrollment, availability of classes and other services for prospective and current OCC students, call The Answer Center at 714-432-5772. For answers to specific questions you can speak to a counselor or to the faculty member listed on this program page.

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Did you know?

According to the Bureau of Labor Statistics, people who have a certificate as
their highest level of education earned, on average, 20 percent more than
those whose highest education level is a high school diploma.

Our Team

Jordan Clark

Jordan Clark, M.S.

Career Technical Education & Career Services Outreach Specialist

Katie Ottoson

Katie Ottoson, M.S.

Counselor, CTE and
Career Services

Find Out
More

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