Marketing careers can take many shapes; from media relations to market research to sales to brand management. a career in marketing offers several paths to success. Orange Coast College's marketing program gives students the opportunity to learn about tools used by marketers. the environmental forces affecting the marketing process. sales communication skills, major components of modern advertising and market research. All classes are taught by working professionals and consultants with many years of experience in marketing.
Certificates of Achievement
This program prepares students to function effectively in a multitude of entry-level marketing positions. and to communicate effectively and persuasively in personal, organizational and selling environments. Students will learn to market and/or promote a business. product or service.
This program prepares students to function effectively in an entrepreneurial, managerial or entry-level international business position. and to facilitate international business transactions in a variety of settings.
Certificates of Specialization
This certificate program prepares students for entry-level positions in advertising. Courses cover both the Principles of Advertising and the Practices of Advertising, including topics such as the roles of strategy and research. target markets and the production of camera-ready art.
This certificate program prepares students for entry-level marketing positions.
This certificate program prepares students for careers in sales. including how to function effectively and persuasively in personal, organizational and selling environments.