| MARKETING |
|
The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of “C” or better. |
|
MARKETING |
CERTIFICATE OF ACHIEVEMENT
|
|
Core Curriculum |
|
Required Courses |
| Course |
|
|
Units |
| Intro to Business |
Bus |
100 |
(3) |
| Professional Communication |
Mgmt/Bus |
239 |
(3) |
| Intro to Marketing |
Mktg |
100 |
(3) |
| Professional Selling |
Mktg |
110 |
(3) |
| Principles of Advertising |
Mktg |
130 |
(3) |
| International Marketing |
Mktg |
150 |
(3) |
| |
|
Subtotal: |
18 |
|
Students must complete core curriculum plus nine (9) units from the following list of courses in specialized areas. All courses need to be taken from the same area of specialization. |
| |
|
|
|
|
General Marketing |
| Course |
|
|
Units |
| Business Math |
Bus |
125 |
(3) |
| Business English |
Bus |
138 |
(3) |
|
Public Relations |
Bus |
140 |
(3) |
| Mass Communications |
MComm |
100 |
(3) |
| Advertising Copywriting |
Mktg |
114 |
(3) |
| Direct Mail & Marketing |
Mktg |
142 |
(1.5) |
|
Advertising |
| Course |
|
|
Units |
| Color & Design 2-D |
Art |
110 |
(3) |
| Freehand Drawing |
Art |
120 |
(3) |
| Public Relations |
Bus |
140 |
(3) |
| Graphic Design |
DMA&D |
182AC |
(4) |
| Intro to Radio, TV and Film |
Film |
150 |
(3) |
| Advertising Copywriting |
Mktg |
114 |
(3) |
|
Sales |
| Course |
|
|
Units |
| Business Math |
Bus |
125 |
(3) |
| Business English |
Bus |
138 |
(3) |
| Sales Management |
Mktg |
115 |
(3) |
| Professional Selling, Adv |
Mktg |
210 |
(3) |
|
Interpersonal Communication |
Spcom |
100 |
(3) |
|
Intrapersonal Communication |
Spcom |
105 |
(3) |
| Public Speaking |
Spcom |
110 |
(3) |
|
|
|
|
(9) |
|
|
|
Total: |
(27) |
|
ASSOCIATE DEGREE |
|
Complete Certificate of Achievement and Graduation Requirements as outlined in the Graduation Requirements section of the catalog. |
|
|
|
|
|
|
INTERNATIONAL BUSINESS |
|
CERTIFICATE OF ACHIEVEMENT |
|
Required Courses |
| Course |
|
|
Units |
|
Intro International Business |
Bus |
118 |
(3) |
| Applied International Business |
Bus |
119 |
(3) |
| Introduction to Marketing |
Mktg |
100 |
(3) |
| Professional Selling |
Mktg |
110 |
(3) |
| International Marketing |
Mktg |
150 |
(3) |
| Export/Import Procedures |
Mktg |
152 |
(3) |
| |
|
Subtotal: |
(18) |
|
Select three (3) units from the following:
|
| Intro to Business |
Bus |
100 |
(3) |
|
International Business Law |
Bus |
117 |
(3) |
| Business Math |
Bus |
125 |
(3) |
|
Professional Communication |
Bus/Mgmt |
239 |
(3) |
| Economic Geography |
Geog |
160 |
(3) |
|
|
|
|
(3) |
| |
|
Total: |
(21) |
|
ASSOCIATE DEGREE |
|
Complete Certificate of Achievement and Graduation Requirements as outlined in the Graduation Requirements section of the catalog. |
| |
|
|
|
|
MARKETING |
|
A grade of “C” or better is required in all courses and all courses must be taken at Orange Coast College. |
|
Advertising |
|
CERTIFICATE OF COMPLETION |
|
Required Courses |
| Course |
|
|
Units |
| Principles of Advertising |
Mktg |
130 |
(3) |
| Graphic Design (4) |
DMA&D |
182AC |
|
| (Or) |
|
|
(3-4) |
| Freehand Drawing (3) |
Art |
120 |
|
| Mass Communications |
MComm |
100 |
|
| (Or) |
|
|
(3) |
| Intro to Radio, TV & Film |
Film |
150 |
|
| |
|
Total: |
(9-10) |
| |
|
|
|
|
Entry Level Marketing
|
|
A grade of “C” or better is required in all courses and all courses must be taken at Orange Coast College.
|
|
CERTIFICATE OF COMPLETION |
|
Required Courses |
| Course |
|
|
Units |
| Introduction to Marketing |
Mktg |
100 |
(3) |
|
Professional Selling |
Mktg |
110 |
(3) |
| Principles of Advertising |
Mktg |
130 |
(3) |
|
|
|
Total: |
(9) |
|
|
|
|
|
|
International Business |
|
A grade of “C” or better is required in all courses and all courses must be taken at Orange Coast College. |
|
CERTIFICATE OF COMPLETION |
|
Required Courses |
| Course |
|
|
Units |
|
Intro International Business
|
Bus |
118 |
(3) |
|
Intro to Marketing |
Mktg |
100 |
(3) |
| Professional Selling |
Mktg |
110 |
(3) |
| International Marketing |
Mktg |
150 |
(3) |
| |
|
Total: |
(12) |
| |
|
|
|
|
Sales |
|
A grade of “C” or better is required in all courses and all courses must be taken at Orange coast College. |
|
CERTIFICATE OF COMPLETION |
|
Required Courses |
| Course |
|
|
Units |
| Professional Selling |
Mktg |
110 |
(3) |
| Professional Communication |
Mgmt/Bus |
239 |
(3) |
| Interpersonal Communication |
Spcom |
100 |
|
| (Or) |
|
|
(3) |
| Public Speaking |
Spcom |
110 |
|
|
|
|
Total: |
(9) |